Tag Archives: twitter

Need a job? Get creative.

15 Dec

Scott Rocketship just lost his job, joining 13.3 million other Americans in the world of unemployment. That sucks. But instead of sending Debbie Downer tweets about his new situation, he is harnessing social media to find work. Scott has the right idea—and other job seekers would be wise to take a page from his (virtual) book.

I’m just old enough to remember when job searching meant reading the Sunday newspaper (and I mean the PRINTED edition) and then sending resumes and cover letters (and I mean via SNAIL MAIL) and hoping someone would call you back for an interview (and I mean on a LAND LINE). Then came the Internet. By the time I graduated college, job searching meant searching online classifieds, emailing a resume, and waiting for a return call via cell. And that’s the method many people are still using nearly two decades later.

Emailing a generic resume to every Monster.com listing just doesn’t work. Not when unemployment is 8.6 percent, and definitely not if your skill set is outside high-demand fields like nursing and IT. In a crowded unemployment market, you have to get creative to stand out.

Back to Scott. In just a few hours, he created an interactive online resume on Storify, a web service originally designed for curating news stories from social media sources. It includes an Instagram photo of him, tweets from people who recommend him (and some from himself about his skills), and links to his writing projects. The site is simple yet dynamic, which is important when you are one of hundreds or thousands competing for one job opening. It’s only been a few days since Scott lost his job but I’ll be interested to learn how well his creative approach works.

I’m always on the lookout for cool freelance writing and project management work and, as such, I’m always interested in cool ideas for marketing oneself. A quick online search uncovered a few creative ideas for modern-day job searching:

• Creating a video resume, posting it on YouTube, and then linking to it on Twitter and other social media.
• Adding QR codes to resumes to link to online portfolios or other supplementary information.
Stalking hiring managers like prey on LinkedIn. It doesn’t have to be creepy.
• Advertising yourself like a business on Facebook, Google, and more. This 28-year-old got his dream job for $6.

I’m sure there are many more amazing ways one can get creative in their job hunt. If you’ve done something unusual or know someone who has, please share your stories with me (just leave a comment here). If you are searching for a job, maybe you will be inspired by what others are doing and try a new approach.



30 Nov

Being unemployed sucks. I know because I was out of work for 6 months before taking my current position in October. So when a complete stranger emailed to ask me to coffee to discuss his job search, I immediately agreed. He found me through a mutual acquaintance, who thought I might be able to share some insight on career opportunities in the startup world.

I chatted for 30 minutes with this gentleman, who is looking to change careers at 50-something, and shared with him some awesome networking events. He also asked about Twitter (my twit-putation preceded me, yet again) and I shared my thoughts on how to use it effectively in a job search.

The whole encounter got me thinking about the importance of networking, particularly in a close-knit community like Des Moines, and the role technology should (and shouldn’t) play.

Though I’m not a full-fledged geek, I’m usually an early technology adopter. I was the first person at my first job to get email (and then showed everyone else how to sign up). I’ve been on Facebook, LinkedIn, and Twitter for years, and I’m now trying to figure out why I should care about Google+.

Over the years, I’ve incorporated all of these platforms into my networking repertoire, with varying results. Here’s some of what I’ve learned about successful “technetworking”:

1. Use it as a supplement. Technology should never replace face-to-face networking. For the introverted, sending an email or chatting on Twitter can be a non-threatening way to make an introduction. Likewise, technology may expose extroverts to shy (but important) folks they may not otherwise meet. While it is perfectly acceptable, even encouraged, to start networking via technology, it eventually needs to transition into real-life encounters to become a truly worthwhile relationship.

2. Give as much as you take. I can credit social media directly for finding me my last two jobs, for creating at least a dozen of my closest friendships, for uncovering what became some of my favorite social events, and for rewarding me with a variety of awesome prizes and swag. That said, I’ve used it to help others find jobs, locate lost pets, spread the word about charitable events, and much more. The best way to get someone to help you is to first help them.

3. Don’t expect overnight results. If you think you can sign up for all the social media sites tonight and have your dream job or thousands of loyal new customers tomorrow, you are living in Fantasy Land. Virtual relationships are as much work as real-life ones—and they should be. People want to work with and help people they care about, and that extends to the online world. I can’t help everyone in my social-media circle, so I let the selfish, impatient ones weed themselves out and instead focus my time on those who engage in a consistent and meaningful way.

4. Consider your image. Before getting started, think about why you are using a particular site. What do you want to accomplish? This will help guide both the image you project and the types of people with whom you interact. I’ve been told by some that I’m too open and crazy with my social media but there is actually a method to my madness (basically, in the words of Groucho Marx, “I refuse to join any club that would have me as a member.”). Remember that anything you say on the ‘Net never EVER goes away.

I’m sure there are many more “rules” for technetworking success and I’d love to hear what you’d add to my meager list. Please leave a comment with your suggestions. And if I’ve never met you, let’s start a conversation. (find me on Twitter or shoot me an email, bmollenkamp at me dot com) and see how well this technetworking thing really works.