Scott Rocketship just lost his job, joining 13.3 million other Americans in the world of unemployment. That sucks. But instead of sending Debbie Downer tweets about his new situation, he is harnessing social media to find work. Scott has the right idea—and other job seekers would be wise to take a page from his (virtual) book.
I’m just old enough to remember when job searching meant reading the Sunday newspaper (and I mean the PRINTED edition) and then sending resumes and cover letters (and I mean via SNAIL MAIL) and hoping someone would call you back for an interview (and I mean on a LAND LINE). Then came the Internet. By the time I graduated college, job searching meant searching online classifieds, emailing a resume, and waiting for a return call via cell. And that’s the method many people are still using nearly two decades later.
Emailing a generic resume to every Monster.com listing just doesn’t work. Not when unemployment is 8.6 percent, and definitely not if your skill set is outside high-demand fields like nursing and IT. In a crowded unemployment market, you have to get creative to stand out.
Back to Scott. In just a few hours, he created an interactive online resume on Storify, a web service originally designed for curating news stories from social media sources. It includes an Instagram photo of him, tweets from people who recommend him (and some from himself about his skills), and links to his writing projects. The site is simple yet dynamic, which is important when you are one of hundreds or thousands competing for one job opening. It’s only been a few days since Scott lost his job but I’ll be interested to learn how well his creative approach works.
I’m always on the lookout for cool freelance writing and project management work and, as such, I’m always interested in cool ideas for marketing oneself. A quick online search uncovered a few creative ideas for modern-day job searching:
• Creating a video resume, posting it on YouTube, and then linking to it on Twitter and other social media.
• Adding QR codes to resumes to link to online portfolios or other supplementary information.
• Stalking hiring managers like prey on LinkedIn. It doesn’t have to be creepy.
• Advertising yourself like a business on Facebook, Google, and more. This 28-year-old got his dream job for $6.
I’m sure there are many more amazing ways one can get creative in their job hunt. If you’ve done something unusual or know someone who has, please share your stories with me (just leave a comment here). If you are searching for a job, maybe you will be inspired by what others are doing and try a new approach.